We are engaged in all industry sectors, but not to advise on the substance of the issues. We are neither experts in the disciplines: engineering, finance, manufacturing, supply management. Nor are we experts in industry sectors: automotive, chemical, electronics, financial services, pharmaceutical, etc. Our expertise is focused on what is fundamentally at play when Germans and Americans join forces, regardless of discipline or industry. The expertise on the business issues is in the room, in the people we help support. Our job is to make sure that cultural differences do not impede, block, frustrate that expertise. We want cultural differences to set that expertise loose, to free it, to enable it to excel.