TeachWeb

Our cross-cultural curriculum is offered via the web.
Ten topics. Text, audio, media, discussion forums.

See below just one example. Persuasion.

Persuasion

Presentations are integral to the communications of any company. More importantly, presentations are the basis for decision making. Effective presentations are persuasive presentations. Germans and Americans persuade differently, however. Transatlantic organizations without common criteria for judging what is persuasive run the risk of miscalculation. Important content, understood and accepted on one side of the Atlantic, suddenly does not resonate on the other. Decision making processes lose their effectiveness. Key people feel misunderstood, possibly ignored. Political calculation slowly creeps into otherwise open and objective analysis and argumentation.

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